* 企業(yè)和職場人的問題與挑戰(zhàn)
* 什么是設(shè)計思維
* 重新認(rèn)識“約束”&“需求”
* 設(shè)計思維的開始
2.移情：換位思考
* 創(chuàng)新的空間
* 從觀察到洞察
* 換位思考
* 變需要為需求
3.思維過程：更深入的挖掘和提煉
* 創(chuàng)意的生成
* 匯聚和發(fā)散
* 輔助創(chuàng)意的多種途徑和工具
* 分析與綜合
4.多種方案：模型、測試、迭代
* 用手來思考
* 用模型來測試
* 迭代的跨行業(yè)
* 現(xiàn)場也跨行業(yè)
5.設(shè)計客戶體驗
* 想法需要被檢驗
* 讓客戶參與其中
* 關(guān)注體驗的必要
* 從想法到行動
6.分享與傳播
* “最佳實踐”為何橫行
* 好故事對解決問題的意義
* 怎么做
* 廣義的設(shè)計思維
7.組織能力
* 一種系統(tǒng)化的創(chuàng)新方法
* 從方法到個人能力
* 管理創(chuàng)新和組織能力
* 解決身邊的實際問題
1. Start of design thinking: constraint vs needs
* Problems and challenges for individuals and organizations.
* What is design thinking
* To refresh “constraint” & “needs”
* The starting of design thinking
2. Empathy: transpositional consideration
* The space for innovation
* From observation to insight
* Transpositional consideration
* Changing needs to demands
3. Thinking process: exploring and extracting
* Shaping of ideas
* Assembling and divergence
* Tools to support ideas
* Analysis and integration
4. Multiple solutions: models / test / iteration
* Thinking by hand
* Testing by model
* Cross-industry “iteration”
* Cross-industry “field”
5. Designing the customer experiences
* Ideas need testing
* To get customers involved
* Why to care experiences
* From ideas to actions
6. Sharing and spreading
* Why is “best practice” so popular
* Good story for problem solving
* How to share and spread
* Generalized design thinking
7. Organizational ability of innovation
* Systematic methods for innovation
* From methods to ability
* Organizational ability of managerial innovation
* Solving actual problems
* 面臨創(chuàng)新挑戰(zhàn)的職員、管理者