設(shè)計(jì)思維:開(kāi)發(fā)創(chuàng)新潛能其它上課時(shí)間：

* 面臨創(chuàng)新挑戰(zhàn)的職員、管理者

設(shè)計(jì)思維是一種更為全面的找尋新創(chuàng)意的方式，解決創(chuàng)新挑戰(zhàn)的問(wèn)題，從人開(kāi)始，理解內(nèi)外部客戶，從中獲得靈感，尋求突破性創(chuàng)新�？梢詭椭鷤�(gè)人和組織更好地解決問(wèn)題，以及應(yīng)對(duì)廣泛意義上的商業(yè)挑戰(zhàn)，增強(qiáng)個(gè)人和企業(yè)的創(chuàng)新能力。課程旨在提取設(shè)計(jì)思維的核心框架，結(jié)合互動(dòng)練習(xí)，掌握設(shè)計(jì)思維的基礎(chǔ)概念和基礎(chǔ)方法，將創(chuàng)新能力落地，促進(jìn)學(xué)員的工作效率和管理能力。1.設(shè)計(jì)思維的起點(diǎn)：約束vs需求
* 企業(yè)和職場(chǎng)人的問(wèn)題與挑戰(zhàn)
* 什么是設(shè)計(jì)思維
* 重新認(rèn)識(shí)“約束”&“需求”
* 設(shè)計(jì)思維的開(kāi)始

2.移情：換位思考
* 創(chuàng)新的空間
* 從觀察到洞察
* 換位思考
* 變需要為需求

3.思維過(guò)程：更深入的挖掘和提煉
* 創(chuàng)意的生成
* 匯聚和發(fā)散
* 輔助創(chuàng)意的多種途徑和工具
* 分析與綜合

4.多種方案：模型、測(cè)試、迭代
* 用手來(lái)思考
* 用模型來(lái)測(cè)試
* 迭代的跨行業(yè)
* 現(xiàn)場(chǎng)也跨行業(yè)

5.設(shè)計(jì)客戶體驗(yàn)
* 想法需要被檢驗(yàn)
* 讓客戶參與其中
* 關(guān)注體驗(yàn)的必要
* 從想法到行動(dòng)

6.分享與傳播
* “最佳實(shí)踐”為何橫行
* 好故事對(duì)解決問(wèn)題的意義
* 怎么做
* 廣義的設(shè)計(jì)思維

7.組織能力
* 一種系統(tǒng)化的創(chuàng)新方法
* 從方法到個(gè)人能力
* 管理創(chuàng)新和組織能力
* 解決身邊的實(shí)際問(wèn)題
1. Start of design thinking: constraint vs needs
* Problems and challenges for individuals and organizations.
* What is design thinking
* To refresh “constraint” & “needs”
* The starting of design thinking

2. Empathy: transpositional consideration
* The space for innovation
* From observation to insight
* Transpositional consideration
* Changing needs to demands

3. Thinking process: exploring and extracting
* Shaping of ideas
* Assembling and divergence
* Tools to support ideas
* Analysis and integration

4. Multiple solutions: models / test / iteration
* Thinking by hand
* Testing by model
* Cross-industry “iteration”
* Cross-industry “field”

5. Designing the customer experiences
* Ideas need testing
* To get customers involved
* Why to care experiences
* From ideas to actions

6. Sharing and spreading
* Why is “best practice” so popular
* Good story for problem solving
* How to share and spread
* Generalized design thinking

7. Organizational ability of innovation
* Systematic methods for innovation
* From methods to ability
* Organizational ability of managerial innovation
* Solving actual problems